Third in a series of articles focused on the candidate experience, this article by Mary Scott addresses how execution, authenticity, and the candidate experience shape the employer’s campus brand.

ALKU’s “Career Fair Prep” sessions give students the confidence to make the most of the career fair, while also driving students to visit the firm’s recruiters during the event.

Several years ago, Vanguard did away with giving out swag at career fairs. Instead, as part of the sign-in process at its table, Vanguard allows students the option to choose between three charitable organizations for the company to make a donation to on the student’s behalf.

There is a disconnect between students’ use of employer websites and their perception of the usefulness of those sites. Here’s why and how to fix it.